Case Study: Halifax Citadel Regimental Association


Devour! The Food Film Fest has established itself as a world-class festival on the global stage, generating valuable economic and cultural growth at home. The team sought to develop a targeted three-year strategy that would allow them to build on their strengths and refine their relevancy and value for both visitors and residents.


Plum collaborated with the Devour! management and board to create a strategy aligned with Nova Scotia’s Culture Action Plan to leverage current strengths and realize the greater potential of the festival. We explored opportunities and priorities through extensive consultation with stakeholders and set a plan that inspires and affects real, measurable progress.


Devour! is set to soar to even greater heights over the next few years with an engaged team and board, and a strategic plan built for targeted growth.