Translating the Halifax Citadel Society's high-level objectives into a meaningful, actionable strategy that will help the organization stay relevant in a highly competitive global market.


Plum worked with HCS' management, board, staff and key stakeholders to develop and implement a comprehensive strategy that sets out ambitious goals, ensures greater alignment and unity among internal stakeholders, and engages a wide range of target audiences.


Four years into the five-year strategy, the HCS team has been successfully delivering on their strategic goals. The organization has increased its annual program reach by 50%, met its goal of experience quality while increasing the number of visitor reviews by almost 300%, and outperformed its goal of young people connected with the organization by seven fold. Fundraising is up by more than 500% and revenues are up 27%. Way to go team!