Translating the Halifax Citadel Society's high-level objectives into a meaningful, actionable strategy that will help the organization stay relevant in a highly competitive global market.


Plum worked with HCS' management, board, staff and key stakeholders to develop and implement a comprehensive strategy that sets out ambitious goals, ensures greater alignment and unity among internal stakeholders, and engages a wide range of target audiences.


HCS is well on its way to achieving its five-year strategic objectives. From baseline fiscal to the end of year three:

  • Annual revenues up 6%
  • Fundraising up 200%
  • Program reach up 246%
  • Youth engagement up 244%
  • Visitor engagement up 267%
  • Visitor experience consistently at 95% positive