Translating the Halifax Citadel Society's high-level objectives into a meaningful, actionable strategy that will help the organization stay relevant in a highly competitive global market.
Plum worked with HCS' management, board, staff and key stakeholders to develop and implement a comprehensive strategy that sets out ambitious goals, ensures greater alignment and unity among internal stakeholders, and engages a wide range of target audiences.
HCS is well on its way to achieving its five-year strategic objectives. From baseline fiscal to the end of year three:
- Annual revenues up 6%
- Fundraising up 200%
- Program reach up 246%
- Youth engagement up 244%
- Visitor engagement up 267%
- Visitor experience consistently at 95% positive