Case Study: Halifax Citadel Regimental Association


With its current strategic plan nearing its natural end and a new Executive Director in place, LakeCity sought to celebrate the team’s amazing history and successes, consider new opportunities and challenges, and develop a strategy to grow and evolve. 


Plum Group collaborated with LakeCity to bring board members, management, staff and stakeholders into an inclusive process that encouraged greater engagement and connection, and identified clear objectives, initiatives and measurements to chart the path forward.


LakeCity now has clear direction, a tangible plan and better buy in across the team, not to mention a brand spanking new visual identity to begin their next chapter.

Sherie added tremendous value to our strategic planning process. She is a topnotch facilitator, allowing time for dreaming big and providing laser focus when needed. I was most impressed with her skill and tact in engaging each participant and challenging us to explore ideas outside our comfort zones.
— Donna Rubenstein, Board Chair, LakeCity